{"id":734,"date":"2010-07-21T15:55:35","date_gmt":"2010-07-21T22:55:35","guid":{"rendered":"http:\/\/v2.handheldhollywood.com\/directors-chair\/hhh-interviews-the-makers-of-toland\/"},"modified":"2019-07-14T15:36:58","modified_gmt":"2019-07-14T22:36:58","slug":"hhh-interviews-the-makers-of-toland","status":"publish","type":"post","link":"https:\/\/handheldhollywood.com\/hhh-interviews-the-makers-of-toland\/","title":{"rendered":"HHH Interviews the makers of TOLAND"},"content":{"rendered":"<p><strong><span class=\"full-image-float-right ssNonEditable\"><img decoding=\"async\" class=\"alignright\" src=\"\/wp-content\/uploads\/toland.jpg\" alt=\"\" \/><\/span>Calling all DP&#8217;s!<\/strong> Chemical Wedding has just released <a href=\"http:\/\/click.linksynergy.com\/fs-bin\/stat?id=yWHkyxBXIL4&amp;offerid=146261&amp;type=3&amp;subid=0&amp;tmpid=1826&amp;RD_PARM1=http%253A%252F%252Fitunes.apple.com%252Fus%252Fapp%252Ftoland-asc-digital-assistant%252Fid377419210%253Fmt%253D8%2526uo%253D4%2526partnerId%253D30\" target=\"_blank\" rel=\"noopener noreferrer\">Toland ASC Digital Assistant<\/a>\u00a0($39.00), a new iPhone film calculator unlike any calculator you&#8217;ve seen before. \u00a0It&#8217;s totally sick. \u00a0If the <a href=\"http:\/\/en.wikipedia.org\/wiki\/Cray_XT5\" target=\"_blank\" rel=\"noopener noreferrer\">Cray XT5 Supercomputer<\/a>, and an <a href=\"http:\/\/www.arridigital.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Arri Elexa<\/a> had a love child, my guess it would grow up to be Toland.<\/p>\n<p>Unlike many other film calculators, Toland takes your entire shooting system (camera, format, lens, film stock, filters, etc.) into account when crunching your numbers. \u00a0It&#8217;s not just a &#8220;how much is in focus&#8221; gizmo. No way. This thing goes WAY deeper. \u00a0If you&#8217;re a DP, you need to <a href=\"http:\/\/www.youtube.com\/watch?v=6vYlT2rTyVk\" target=\"_blank\" rel=\"noopener noreferrer\">check out our interview<\/a> with the makers of Toland. They give a little background, and a very deep tour of the app.<\/p>\n<p><!--more-->Please excuse the assy video quality. \u00a0I had a host of unexpected technical problems. Hooray!<\/p>\n<p><iframe title=\"HHH Interviews The Makers Of TOLAND\" width=\"800\" height=\"600\" src=\"https:\/\/www.youtube.com\/embed\/6vYlT2rTyVk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Calling all DP&#8217;s! Chemical Wedding has just released Toland ASC Digital Assistant\u00a0($39.00), a new iPhone film calculator unlike any calculator you&#8217;ve seen before. \u00a0It&#8217;s totally sick. \u00a0If the Cray XT5 Supercomputer, and an Arri Elexa had a love child, my guess it would grow up to be Toland. Unlike many other film calculators, Toland takes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[18],"tags":[],"_links":{"self":[{"href":"https:\/\/handheldhollywood.com\/wp-json\/wp\/v2\/posts\/734"}],"collection":[{"href":"https:\/\/handheldhollywood.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/handheldhollywood.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/handheldhollywood.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/handheldhollywood.com\/wp-json\/wp\/v2\/comments?post=734"}],"version-history":[{"count":0,"href":"https:\/\/handheldhollywood.com\/wp-json\/wp\/v2\/posts\/734\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/handheldhollywood.com\/wp-json\/wp\/v2\/media\/8503"}],"wp:attachment":[{"href":"https:\/\/handheldhollywood.com\/wp-json\/wp\/v2\/media?parent=734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/handheldhollywood.com\/wp-json\/wp\/v2\/categories?post=734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/handheldhollywood.com\/wp-json\/wp\/v2\/tags?post=734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}