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Xiaomi launches Xiaomi Studios to showcase mobile filmmakers
Xiaomi has just launched Xiaomi Studios. The new “Studio” will highlight an expanding selection of smartphone films in an effort to promote the brand and its mobile devices. Considering the incredible quality of today’s smartphone cameras, it’s a savvy and very cost-effective marketing move. And, even though it’s blatant advertising in the guise of an artistic undertaking, and even though it’s coming from a country whose politics and censorship practices are the subject of endless debate, I’m still happy to see a new high-profile forum that can help mobile filmmakers find their audience, From the Xiaomi Studios official website: “This
Taz Goldstein
June 23, 2021
