While every iThing comes with Apple’s own camera app, you should take a moment and explore the incredible, feature-rich alternatives waiting for you in the App Store. At last count, there were over one trillion of them. Sure, I just fabricated that statistic because I didn’t feel like doing research, but my point is this: There are a LOT of video camera apps. So which should you buy first? Well, that’s easy!
FiLMiC Pro ($4.99) is hands down the most powerful video camera app you can add to your arsenal. It starts by giving you manual, independent control over white balance (to keep colors accurate), focus (to keep your image sharp) and exposure (to ensure your subject doesn’t get lost in shadows or highlights).
Want sexy? How about this: You can save multiple focal lengths (zoom distances) and smoothly transition between them at any speed you choose. That means you can zoom from a wide to a close-up and back without any fuss or fumbling. Sexy! In addition, you can switch your aspect ratio, monitor your audio levels, experiment with chroma keying, and crank up your bit rate (up to 50mbps) for higher quality recordings with fewer compression artifacts.
When you’re ready to get crazy, you can customize the frame rate for both shooting and playback — very useful for altering your audience’s perception of time. For example, you could shoot your actors (or kids) fighting with swords (or Nerf swords) at 22fps, and then play it back at 24fps, giving everything a natural, but amped-up feeling — a common trick employed in many action movies.
All that and we’re just scratching the emulsion. FiLMiC Pro boasts way too many options to cover here, so I’ll end this post by simply suggesting you grab the app, explore its vast feature set, and let your inner Spielberg loose.