Two men in suits standing at a crime scene with evidence markers at night, capturing everything on their iMovie for iPhone.

Will iMovie for iPhone kill ReelDirector and 1st Video?

How’s that for a provocative title? I was thinking of calling this posting, “Will iMovie for iPhone drag the other iPhone video editing apps, kicking and screaming into a dark ally and then shiv ’em?”, but I didn’t want to be gratuitous.

Let’s cut to the chase. NOiMovie will not kill 1st Video (consumer version) or ReelDirector, the two reigning champs of video editing on the iPhone, but it may put them on life support if they’re not careful. Now that Apple will be pushing its own video editing app, 1st Video and ReelDirector will have to work harder to find an audience. But that’s not necessarily a bad thing.
Sure, soccer moms and proud pops will find iMovie plenty powerful. But those wishing to do more, and push past Apple’s limited feature set will have to look elsewhere… and that’s where 1st Video and ReelDirector will thrive.  So long as Vericorder (developer of 1st Video) and Nexvio (developer of ReelDirector) continue growing the feature sets of their respective apps, they can carve out a loyal user-base of professionals and prosumers.

Think about this… Apple released a camera app and it worked fine. Then they decided to open up the camera to outside developers. Suddenly there were boatloads of mega-powerful camera apps, blowing past the functionality of Apple’s native app. TapTapTap just released a great looking one called Camera+.  The same is bound to happen with video editing, but in this case, 1st Video and ReelDirector already have the edge.

ReelDirector, which just added a host of great new features in its version 3 release, is in a slightly more precarious position since it appears to be aimed at the same audience as iMovie.  1st Video, on the other hand, has a slightly more professional audience in mind.

Another significant factor in all this is whether or not iMovie will work on the iPhone 3Gs.  If it doesn’t, 1st Video and ReelDirector still have a growing audience (Apple just knocked the price of the 3GS down to $99). We’ll know more about iMovie’s compatibility soon.

Another one of our favorite products sure to take a hit in sales is the Quirky Beamer iPhone case.  HHH featured this little gem after finding it at the CES convention earlier this year. The Beamer features a built-in led light that can be used to shoot video in low-light environments.  Now that the iPhone 4 has this feature built-in, the Quirky case is only valuable to those with the iPhone 3GS.


More to explore

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O.P.N. for APRIL 11th, 2019

Welcome to another edition of Other People’s News. Here are a few of the more interesting info-nuggets I’ve recently spotted around the web-o-sphere:

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Apple Highlights Filmmaking Apps

The iOS App Store’s “Today Tab” just got a lot more interesting! Apple has highlighted a small collection of high-quality apps for


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5 Responses

  1. There’s also the issue of ipad compliance (both actual and native). This issue has hamstrung 1st Video, yet ReelDirector’s latest release works well. Will iMovie be ub? The ipad is a much more natural environment for gesture editing.

  2. Excellent point, Brian. The iPad certainly does offer users a better interactive experience. But, I suspect the iPhone is the device people are more likely to have handy when it comes time to quickly shoot and edit. So, like most things, it becomes a question of connivence vs quality. And thankfully, we appear to have options. Hooray, options!

  3. Some sites are already reporting that iMovie for iPhone will NOT work on either the iPad or iPhone 3GS. Also, that projects from iMove for iPhone cannot be exported to your Mac for further editing. (although their was some hint that this feature might be coming in future upgrades…)

    Pity iMove won’t work on the 3GS though. Ah well, I still have ReelDirector for that. I guess that’s good news for them – for at least one more year anyway…

  4. YodaMac,

    Yup! I finally caught up on my reading tonight, and saw those stories you mentioned. Quite a bummer for those hanging on to their older phones… but I am glad that 1st Video and ReelDirector will still have a dedicated (if not shrinking) audience.

    And I’m sure some sort of Mac interchange for iMovie will come down the line. Sort of sure. A little sure. Ok… not sure at all.