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Hitchcock gets a Makeover

Hitchcock, the insanely cool storyboard tool for iPhone, just got a new name, Cinemek Storyboard Composer.

So, why the change?

Several weeks back, Cinemek received a cease and desist order from the Hitchcock estate. Jonathan Houser, the app’s designer, told us that despite the estate having no trademark on the Hitchcock name, he decided to replace the title out of respect to the late director, adding, “It was only intended as an homage.”

You can find the newly branded app in the App Store.

If you’d like to learn more about Storyboard Composer’s upcoming features, check out our interview with Jonathan Houser.

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4 Responses

josie says:

December 3, 2009 at 1:44 am

i like the new name, its catchy
Roger Walken says:

December 3, 2009 at 1:46 am

And it makes more sense. I like it.
[email protected] says:

December 3, 2009 at 4:07 pm

I’m not a lawyer, but I suspect this was not about trademark. In California there is a right to allow the use your name for publicity. It lasts for 70 years after a celebrity’s death. See CA CIVIL s 3344.1
Liz S says:

December 4, 2009 at 7:10 pm

I just started using Storyboard Composer. I love it! I never knew what Hitchcock was, until they changed the name! lol! I guess I should read the descriptions.

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Hand Held Hollywood explores how your iPhone, iPad and iPod Touch can aid in nearly every aspect of film and video production. From filmmaking apps and accessories, to time-saving workflows, this is a destination for those wishing to discuss and discover the latest mobile techniques and technology.