Apple made a few major announcements today. They reminded us that iOS 7 (with iRadio) is just around the corner, and touted their iWork and iLife apps which are now FREE on all new iOS devices. More on that in a moment.
Apple’s BIG news came in the form of two new iPhone models: the iPhone 5S and the iPhone 5C — neither of which should be surprising to anyone who’s read the news lately.
The iPhone 5C is a colorful, plastic revision that contains much of the same technology that powered the iPhone 5. The 16GB model runs $99, while the 32GB model runs $199. The iPhone 5C isn’t so much an upgrade as it is an iPhone 5 replacement.
The iPhone 5S, on the other hand, is a true upgrade. Powered by a new 64bit A7 chip, the CPU is now twice as fast. It runs OpenGL ES 3 so the graphic performance will also see a huge jump. The new iPhone will shoot 720p video at 120fps (we were only expecting 60fps). This means you can now capture very fluid slow motion shots. Awesome!
A 15% larger camera sensor is likely to slightly improve photo and video quality, and the new “True Tone” flash will reduce the usual corpse-like flesh tones associated with the previous flash. There’s also a new fingerprint sensor for added security and privacy. 16GB for $199, 32GB for $299, and 64GB for $399. The iPhone 5S (and 5C) will be available on September 20th.
While the iPhone hardware improvements are nifty (I’ll be upgrading for the slow motion shots alone), I found one of Apple’s first announcements to be equally exciting — [highlight]iMovie is becoming a FREE app![/highlight] Sure, it was only $5 before this morning’s announcement, but with a $0 price tag, more filmmakers are likely to put aside their preconceived “it’s not a pro tool” notions and give the app a try. That means more filmmakers are bound to discover the app’s potential, which is surprisingly vast, and generate more content! Nice!
So, what’s the upshot?
Apple will no doubt sell tens of millions of the new iPhones in very short order. As they do, they will continue to demolish the boundaries to low-cost high-quality filmmaking. Slow Motion shooting and a free iMovie editor are terrific improvements, but this innovation comes with a dangerous side-effect. In about 2 months, YouTube will be overrun with well edited slow-mo videos of people being hit in the crotch with water balloons. You’ve been warned.
What do you think of today’s announcements? Let me know in the comments!